The biggest difference is that plant-based eating cuts out processed foods, and it's more flexible in deciding to eat or buy animal products. Vegans tend to have an emotional connection to animals and that motivates their eating patterns. Plant-based is primarily health driven and focused on preventing chronic disease.

Fad diets help create short-term change, while plant-based eating is a lifestyle that sets you up for long term health.

We have course options to fit wherever you're at in your plant-based journey.  A mini-course for a 5 day way to dip your toes in, a self-paced online version of our full program, and our signature group coaching program, both of which offer 6 modules over 6 months, including downloadable guides, video presentations, and weekly goals. No matter the version that speaks to you, we're there to hold your hand through the whole process, guiding you the best way possible to a plant-based lifestyle.

We encourage adopting a 90/10 plant-based lifestyle, which simply means more plants, less animal products. We strive to make plants 90 percent of what we eat, leaving 10 percent wiggle room for everything else.